34
2011 ford edge headlights
Skip itA small market ($46K/yr) — this niche doesn't clear our bar today.
Review moat
Great434.19avg incumbent reviews — the moat a new listing must climb
Avg price
Good$144.13avg listing price — sweet spot $15–$100
Brand share
Good73%top-5 brand share — brands hold most of the demand
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay4.0%return rate — above 5% kills the launch gate
Price range
Bad$21.42–$366.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad1.7%search→purchase rate — share of searches ending in a sale
Growth
Bad-21.2%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 19K searches