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2010 prius headlight assembly

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A small market ($28K/yr) — this niche doesn't clear our bar today.

Market size 7Growth 16Conversion 16Competition 67Returns 10Price range 39Avg price 71Brand share 77Review moat 72Quality gap 68

Brand share

Great58%

top-5 brand share — no brand owns this niche

Review moat

Good637.62

avg incumbent reviews — the moat a new listing must climb

Avg price

Good$111.96

avg listing price — sweet spot $15–$100

Quality gap

Good4.3★

avg incumbent rating — lower means beatable quality

Competition

Good45%

top-5 click share — leaders hold, buyers still browse

Price range

Okay$27.26–$215.22

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-18.3%

90-day search growth — must beat 0% to launch

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad9.2%

return rate — above 5% kills the launch gate

Market size

Bad$28K

$28K/yr · 20K searches

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