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67

2 stroke oil

Launch it

A $1.6M/yr market growing +58.9% this quarter with returns at 0.3% — clears our launch bar.

Market size 88Growth 74Conversion 84Competition 46Returns 99Price range 79Avg price 91Brand share 51Review moat 41Quality gap 14

Returns

Incredible0.3%

return rate — above 6% kills the launch gate

Avg price

Great$21.39

avg listing price — sweet spot $15–$100

Market size

Great$1.6M

$1.6M/yr · 813K searches

Conversion

Great9.3%

search→purchase rate — share of searches ending in a sale

Price range

Great$3.64–$58.90

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+58.9%

90-day search growth — must beat 0% to launch

Brand share

Good75%

top-5 brand share — brands hold most of the demand

Competition

Okay57%

top-5 click share — leaders hold, buyers still browse

Review moat

Okay2,367.2

avg incumbent reviews — the moat a new listing must climb

Quality gap

Bad4.8★

avg incumbent rating — lower means beatable quality