56
185/65r15
Worth a lookShows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.1%return rate — above 5% kills the launch gate
Brand share
Great56%top-5 brand share — no brand owns this niche
Avg price
Good$101.91avg listing price — sweet spot $15–$100
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,273.34avg incumbent reviews — the moat a new listing must climb
Market size
Okay$242K$242K/yr · 110K searches
Growth
Okay+13.6%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Price range
Okay$49.34–$248.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price