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165r15 tires

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A small market ($31K/yr) — this niche doesn't clear our bar today.

Market size 8Growth 54Conversion 20Competition 13Returns 98Price range 95Avg price 92Brand share 21Review moat 46Quality gap 25

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Price range

Incredible$33.72–$86.51

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Great$54.41

avg listing price — sweet spot $15–$100

Growth

Good+27.0%

90-day search growth — must beat 0% to launch

Review moat

Okay1,911.22

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.6★

avg incumbent rating — lower means beatable quality

Brand share

Bad92%

top-5 brand share — brand-locked demand

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Competition

Bad85%

top-5 click share — a locked-up shelf

Market size

Bad$31K

$31K/yr · 35K searches

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