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12v 5w bulb
Skip itPrices mostly outside the sweet spot ($2.73–$14.89) — this niche doesn't clear our bar today.
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Returns
Great1.8%return rate — above 5% kills the launch gate
Brand share
Okay89%top-5 brand share — brands hold most of the demand
Competition
Bad71%top-5 click share — a locked-up shelf
Review moat
Bad5,619.58avg incumbent reviews — the moat a new listing must climb
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Avg price
Bad$8.16avg listing price — sweet spot $15–$100
Growth
Bad-23.6%90-day search growth — must beat 0% to launch
Market size
Bad$46K$46K/yr · 60K searches
Price range
Bad$2.73–$14.89cheapest to priciest tracked listing — scored on the share inside $15–$100