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1157 bulb
Worth a lookShows searches that convert (12.9% search→purchase), but a deep review moat (6,125 avg reviews) keeps it on the watch list.
Conversion
Incredible12.9%search→purchase rate — share of searches ending in a sale
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Brand share
Good74%top-5 brand share — brands hold most of the demand
Growth
Okay+19.4%90-day search growth — must beat 0% to launch
Returns
Okay3.1%return rate — above 5% kills the launch gate
Market size
Okay$197K$197K/yr · 163K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$3.59–$21.44cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.37avg listing price — sweet spot $15–$100
Review moat
Bad6,124.75avg incumbent reviews — the moat a new listing must climb