39
00 grease
Skip itSoft demand (-49.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Avg price
Incredible$31.09avg listing price — sweet spot $15–$100
Price range
Good$7.41–$128.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,556.91avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$66K$66K/yr · 86K searches
Growth
Bad-49.8%90-day search growth — must beat 0% to launch
Signals Low Review Barrier