39
zoids
Skip itWeak search conversion (0.3%) — this niche doesn't clear our bar today.
Review moat
Great111.45avg incumbent reviews — the moat a new listing must climb
Returns
Great1.2%return rate — above 5% kills the launch gate
Avg price
Good$104.06avg listing price — sweet spot $15–$100
Competition
Good49%top-5 click share — leaders hold, buyers still browse
Market size
Okay$139K$139K/yr · 429K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Price range
Bad$32.86–$323.20cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-6.9%90-day search growth — must beat 0% to launch
Brand share
Bad98%top-5 brand share — brand-locked demand
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
Signals High Price