57
zipper
Worth a lookShows no brand lock-in (top 5 brands take 49% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Great49%top-5 brand share — no brand owns this niche
Market size
Great$894K$894K/yr · 1.6M searches
Competition
Good40%top-5 click share — leaders hold, buyers still browse
Avg price
Good$14.54avg listing price — sweet spot $15–$100
Price range
Good$5.37–$28.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,245.95avg incumbent reviews — the moat a new listing must climb
Conversion
Okay3.9%search→purchase rate — share of searches ending in a sale
Returns
Okay3.2%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-7.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand