39
zap a gap
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.3%search→purchase rate — share of searches ending in a sale
Review moat
Great418.18avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.41avg listing price — sweet spot $15–$100
Price range
Good$6.74–$23.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$86K$86K/yr · 48K searches
Competition
Bad77%top-5 click share — a locked-up shelf
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-21.4%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand