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Skip itA small market ($64K/yr) — this niche doesn't clear our bar today.
Conversion
Good6.7%search→purchase rate — share of searches ending in a sale
Price range
Good$5.31–$38.78cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Review moat
Good1,108.65avg incumbent reviews — the moat a new listing must climb
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Brand share
Okay76%top-5 brand share — brands hold most of the demand
Avg price
Okay$11.05avg listing price — sweet spot $15–$100
Growth
Okay+11.5%90-day search growth — must beat 0% to launch
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Market size
Bad$64K$64K/yr · 87K searches