46
yellow tissue paper
Skip itPrices mostly outside the sweet spot ($4.79–$8.83) — this niche doesn't clear our bar today.
Conversion
Incredible16.1%search→purchase rate — share of searches ending in a sale
Returns
Great1.7%return rate — above 5% kills the launch gate
Growth
Good+44.4%90-day search growth — must beat 0% to launch
Brand share
Good72%top-5 brand share — brands hold most of the demand
Review moat
Okay1,660.07avg incumbent reviews — the moat a new listing must climb
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Okay$109K$109K/yr · 106K searches
Avg price
Bad$6.41avg listing price — sweet spot $15–$100
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Price range
Bad$4.79–$8.83cheapest to priciest tracked listing — scored on the share inside $15–$100