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yellow felt
Skip itPrices mostly outside the sweet spot ($4.82–$15.16) — this niche doesn't clear our bar today.
Conversion
Great7.5%search→purchase rate — share of searches ending in a sale
Review moat
Good743.86avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Returns
Okay4.0%return rate — above 5% kills the launch gate
Avg price
Bad$8.10avg listing price — sweet spot $15–$100
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Market size
Bad$43K$43K/yr · 71K searches
Price range
Bad$4.82–$15.16cheapest to priciest tracked listing — scored on the share inside $15–$100