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Worth a lookShows searches that convert (13.2% search→purchase), but strong incumbent ratings (4.7★) keeps it on the watch list.
Conversion
Incredible13.2%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Review moat
Great421.08avg incumbent reviews — the moat a new listing must climb
Avg price
Good$12.37avg listing price — sweet spot $15–$100
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Price range
Okay$5.41–$22.16cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Market size
Okay$163K$163K/yr · 100K searches
Growth
Okay+7.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality