40
yarn ball
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Price range
Great$5.31–$55.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.21avg listing price — sweet spot $15–$100
Market size
Okay$114K$114K/yr · 459K searches
Review moat
Bad8,038.58avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-26.3%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand