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xacto blades
Worth a lookShows low returns (0.4%), but soft demand (-13.3% this quarter) keeps it on the watch list.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Incredible13.6%search→purchase rate — share of searches ending in a sale
Price range
Good$4.38–$41.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$661K$661K/yr · 451K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.79avg listing price — sweet spot $15–$100
Review moat
Okay3,072.61avg incumbent reviews — the moat a new listing must climb
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.3%90-day search growth — must beat 0% to launch