41
wrapping station
Skip itSoft demand (-46.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great133.05avg incumbent reviews — the moat a new listing must climb
Avg price
Great$84.82avg listing price — sweet spot $15–$100
Returns
Good2.6%return rate — above 5% kills the launch gate
Price range
Good$48.22–$138.77cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good51%top-5 click share — leaders hold, buyers still browse
Brand share
Good72%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.5%search→purchase rate — share of searches ending in a sale
Market size
Bad$55K$55K/yr · 26K searches
Growth
Bad-46.6%90-day search growth — must beat 0% to launch