35
wrapping paper solid color
Skip itA small market ($11K/yr) — this niche doesn't clear our bar today.
Price range
Good$5.31–$37.75cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,321.74avg incumbent reviews — the moat a new listing must climb
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Avg price
Okay$9.90avg listing price — sweet spot $15–$100
Growth
Bad-18.7%90-day search growth — must beat 0% to launch
Market size
Bad$11K$11K/yr · 36K searches