50
wool thread
Worth a lookShows low returns (1.1%), but soft demand (-51.5% this quarter) keeps it on the watch list.
Returns
Great1.1%return rate — above 5% kills the launch gate
Review moat
Great394.52avg incumbent reviews — the moat a new listing must climb
Competition
Great36%top-5 click share — an open shelf
Avg price
Good$14.23avg listing price — sweet spot $15–$100
Price range
Good$4.58–$34.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good67%top-5 brand share — brands hold most of the demand
Conversion
Good4.5%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$36K$36K/yr · 57K searches
Growth
Bad-51.5%90-day search growth — must beat 0% to launch