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wool batting
Skip itSoft demand (-33.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Avg price
Incredible$35.22avg listing price — sweet spot $15–$100
Price range
Great$9.27–$79.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good754.48avg incumbent reviews — the moat a new listing must climb
Conversion
Good4.4%search→purchase rate — share of searches ending in a sale
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$66K$66K/yr · 42K searches
Growth
Bad-33.3%90-day search growth — must beat 0% to launch