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wooden snowflakes for crafts
Skip itSoft demand (-60.6% this quarter) — this niche doesn't clear our bar today.
Review moat
Great341.53avg incumbent reviews — the moat a new listing must climb
Brand share
Great60%top-5 brand share — no brand owns this niche
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Returns
Good2.9%return rate — above 5% kills the launch gate
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Avg price
Okay$8.83avg listing price — sweet spot $15–$100
Market size
Bad$20K$20K/yr · 70K searches
Growth
Bad-60.6%90-day search growth — must beat 0% to launch
Price range
Bad$4.82–$13.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand