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51

wooden pumpkins

Worth a look

Shows a thin review moat (122 avg reviews), but a small market ($19K/yr) keeps it on the watch list.

Market size 5Growth 83Conversion 12Competition 81Returns 49Price range 42Avg price 46Brand share 67Review moat 94Quality gap 37

Review moat

Great122.06

avg incumbent reviews — the moat a new listing must climb

Growth

Great+80.4%

90-day search growth — must beat 0% to launch

Competition

Great34%

top-5 click share — an open shelf

Brand share

Good65%

top-5 brand share — brands hold most of the demand

Returns

Okay3.1%

return rate — above 5% kills the launch gate

Avg price

Okay$11.55

avg listing price — sweet spot $15–$100

Price range

Okay$5.21–$22.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad0.9%

search→purchase rate — share of searches ending in a sale

Market size

Bad$19K

$19K/yr · 171K searches

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