50
wooden ornaments for crafts
Worth a lookShows no brand lock-in (top 5 brands take 47% of clicks), but soft demand (-20.2% this quarter) keeps it on the watch list.
Brand share
Great47%top-5 brand share — no brand owns this niche
Competition
Great34%top-5 click share — an open shelf
Price range
Good$4.65–$37.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$13.29avg listing price — sweet spot $15–$100
Review moat
Good1,411.78avg incumbent reviews — the moat a new listing must climb
Market size
Good$302K$302K/yr · 1.0M searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Conversion
Okay2.2%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-20.2%90-day search growth — must beat 0% to launch
Signals No Dominant Brand