47
wooden hearts
Skip itSoft demand (-75.8% this quarter) — this niche doesn't clear our bar today.
Brand share
Great40%top-5 brand share — no brand owns this niche
Competition
Great31%top-5 click share — an open shelf
Review moat
Great357.07avg incumbent reviews — the moat a new listing must climb
Price range
Good$4.47–$34.92cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good$12.40avg listing price — sweet spot $15–$100
Returns
Okay3.3%return rate — above 5% kills the launch gate
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Market size
Okay$134K$134K/yr · 346K searches
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-75.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand