56
wood wicks
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great431.04avg incumbent reviews — the moat a new listing must climb
Brand share
Good62%top-5 brand share — brands hold most of the demand
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Market size
Okay$261K$261K/yr · 394K searches
Avg price
Okay$10.85avg listing price — sweet spot $15–$100
Price range
Okay$6.99–$18.50cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-22.8%90-day search growth — must beat 0% to launch
Signals No Dominant Brand