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wood burning stencils
Worth a lookShows no brand lock-in (top 5 brands take 45% of clicks), but soft demand (-27.9% this quarter) keeps it on the watch list.
Brand share
Great45%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Price range
Great$7.23–$47.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Great39%top-5 click share — an open shelf
Avg price
Great$15.15avg listing price — sweet spot $15–$100
Review moat
Good899.6avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Market size
Okay$100K$100K/yr · 281K searches
Growth
Bad-27.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand