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witch party favors
Skip itSoft demand (-60.5% this quarter) — this niche doesn't clear our bar today.
Review moat
Incredible78.5avg incumbent reviews — the moat a new listing must climb
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Good$14.59avg listing price — sweet spot $15–$100
Price range
Good$7.27–$34.55cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.4%return rate — above 5% kills the launch gate
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$72K$72K/yr · 87K searches
Growth
Bad-60.5%90-day search growth — must beat 0% to launch