40
wink of stella
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great9.2%search→purchase rate — share of searches ending in a sale
Price range
Great$6.68–$40.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good743.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good$14.05avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-15.6%90-day search growth — must beat 0% to launch
Market size
Bad$47K$47K/yr · 36K searches
Brand share
Bad100%top-5 brand share — brand-locked demand