68
window markers
Launch itA $1.3M/yr market growing +132.8% this quarter with returns at 1.6% — clears our launch bar.
Growth
Incredible+132.8%90-day search growth — must beat 0% to launch
Conversion
Great10.1%search→purchase rate — share of searches ending in a sale
Market size
Great$1.3M$1.3M/yr · 936K searches
Returns
Great1.6%return rate — above 6% kills the launch gate
Avg price
Good$13.73avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Price range
Good$4.26–$26.90cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Review moat
Bad4,456.96avg incumbent reviews — the moat a new listing must climb