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whittling wood
Skip itSoft demand (-16.1% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible1.0%return rate — above 5% kills the launch gate
Avg price
Great$16.64avg listing price — sweet spot $15–$100
Review moat
Good548.69avg incumbent reviews — the moat a new listing must climb
Conversion
Good5.1%search→purchase rate — share of searches ending in a sale
Price range
Good$7.94–$23.30cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay83%top-5 brand share — brands hold most of the demand
Market size
Okay$123K$123K/yr · 145K searches
Competition
Bad78%top-5 click share — a locked-up shelf
Growth
Bad-16.1%90-day search growth — must beat 0% to launch
Signals Low Review Barrier