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whiteboard tape
Skip itPricing outside the sweet spot ($7.89 avg) — this niche doesn't clear our bar today.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Good1,241.5avg incumbent reviews — the moat a new listing must climb
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Market size
Okay$167K$167K/yr · 238K searches
Growth
Okay+7.0%90-day search growth — must beat 0% to launch
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Price range
Bad$4.91–$18.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad$7.89avg listing price — sweet spot $15–$100