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white yarn
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Great$21.03avg listing price — sweet spot $15–$100
Price range
Great$3.81–$65.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Good$696K$696K/yr · 699K searches
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad12,561.72avg incumbent reviews — the moat a new listing must climb
Growth
Bad-32.9%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand