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white tulle
Skip itStrong incumbent ratings (4.6★) — this niche doesn't clear our bar today.
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Review moat
Good1,058.5avg incumbent reviews — the moat a new listing must climb
Brand share
Good71%top-5 brand share — brands hold most of the demand
Growth
Good+20.5%90-day search growth — must beat 0% to launch
Price range
Good$5.31–$24.76cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Okay59%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$11.00avg listing price — sweet spot $15–$100
Returns
Okay4.2%return rate — above 5% kills the launch gate
Market size
Okay$153K$153K/yr · 156K searches
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality