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white shoe paint
Skip itA small market ($73K/yr) — this niche doesn't clear our bar today.
Returns
Great1.3%return rate — above 5% kills the launch gate
Conversion
Great9.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Avg price
Okay$10.27avg listing price — sweet spot $15–$100
Price range
Okay$6.92–$18.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+5.3%90-day search growth — must beat 0% to launch
Review moat
Bad13,490.24avg incumbent reviews — the moat a new listing must climb
Market size
Bad$73K$73K/yr · 78K searches