40
white pony beads
Skip itPrices mostly outside the sweet spot ($4.96–$9.85) — this niche doesn't clear our bar today.
Conversion
Incredible15.8%search→purchase rate — share of searches ending in a sale
Returns
Great1.2%return rate — above 5% kills the launch gate
Growth
Good+26.4%90-day search growth — must beat 0% to launch
Review moat
Okay1,639.67avg incumbent reviews — the moat a new listing must climb
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Bad$6.69avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Market size
Bad$65K$65K/yr · 61K searches
Competition
Bad84%top-5 click share — a locked-up shelf
Price range
Bad$4.96–$9.85cheapest to priciest tracked listing — scored on the share inside $15–$100