50
white oil paint
Worth a lookShows low returns (0.7%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Incredible$32.69avg listing price — sweet spot $15–$100
Conversion
Great9.6%search→purchase rate — share of searches ending in a sale
Market size
Good$488K$488K/yr · 156K searches
Competition
Good55%top-5 click share — leaders hold, buyers still browse
Price range
Good$6.01–$171.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay2,332.77avg incumbent reviews — the moat a new listing must climb
Growth
Bad-8.1%90-day search growth — must beat 0% to launch
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad95%top-5 brand share — brand-locked demand