44
white fur
Skip itSoft demand (-27.3% this quarter) — this niche doesn't clear our bar today.
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Good$14.22avg listing price — sweet spot $15–$100
Price range
Good$6.49–$33.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good872.19avg incumbent reviews — the moat a new listing must climb
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.7%search→purchase rate — share of searches ending in a sale
Market size
Bad$96K$96K/yr · 254K searches
Returns
Bad7.6%return rate — above 5% kills the launch gate
Growth
Bad-27.3%90-day search growth — must beat 0% to launch