43
white felt
Skip itSoft demand (-12.8% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible12.0%search→purchase rate — share of searches ending in a sale
Review moat
Great341.11avg incumbent reviews — the moat a new listing must climb
Market size
Okay$259K$259K/yr · 260K searches
Returns
Okay3.4%return rate — above 5% kills the launch gate
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.29avg listing price — sweet spot $15–$100
Price range
Bad$3.95–$17.74cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-12.8%90-day search growth — must beat 0% to launch