45
white feathers
Skip itSoft demand (-12.6% this quarter) — this niche doesn't clear our bar today.
Conversion
Good7.0%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Good$4.83–$31.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Review moat
Good1,219.8avg incumbent reviews — the moat a new listing must climb
Competition
Good54%top-5 click share — leaders hold, buyers still browse
Market size
Okay$164K$164K/yr · 253K searches
Avg price
Okay$9.26avg listing price — sweet spot $15–$100
Returns
Bad5.1%return rate — above 5% kills the launch gate
Growth
Bad-12.6%90-day search growth — must beat 0% to launch
Signals High Returns