48
white fabric
Skip itSoft demand (-4.7% this quarter) — this niche doesn't clear our bar today.
Brand share
Great48%top-5 brand share — no brand owns this niche
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Review moat
Good802.31avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.27–$29.14cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Okay$10.95avg listing price — sweet spot $15–$100
Market size
Okay$167K$167K/yr · 329K searches
Returns
Okay4.9%return rate — above 5% kills the launch gate
Growth
Bad-4.7%90-day search growth — must beat 0% to launch