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white crepe paper
Skip itPrices mostly outside the sweet spot ($5.51–$11.85) — this niche doesn't clear our bar today.
Conversion
Great11.7%search→purchase rate — share of searches ending in a sale
Review moat
Great438.35avg incumbent reviews — the moat a new listing must climb
Growth
Okay+16.9%90-day search growth — must beat 0% to launch
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Returns
Okay3.9%return rate — above 5% kills the launch gate
Competition
Bad70%top-5 click share — a locked-up shelf
Avg price
Bad$7.79avg listing price — sweet spot $15–$100
Market size
Bad$32K$32K/yr · 35K searches
Price range
Bad$5.51–$11.85cheapest to priciest tracked listing — scored on the share inside $15–$100