40
white contacts halloween
Skip itA small market ($4K/yr) — this niche doesn't clear our bar today.
Quality gap
Incredible3.8★avg incumbent rating — lower means beatable quality
Price range
Great$6.36–$55.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$15.42avg listing price — sweet spot $15–$100
Review moat
Good723.69avg incumbent reviews — the moat a new listing must climb
Returns
Okay3.4%return rate — above 5% kills the launch gate
Brand share
Okay78%top-5 brand share — brands hold most of the demand
Growth
Okay+4.6%90-day search growth — must beat 0% to launch
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Market size
Bad$4K$4K/yr · 121K searches