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white construction paper
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Conversion
Incredible22.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Market size
Good$434K$434K/yr · 192K searches
Review moat
Okay2,661avg incumbent reviews — the moat a new listing must climb
Avg price
Okay$10.03avg listing price — sweet spot $15–$100
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Growth
Bad-10.3%90-day search growth — must beat 0% to launch
Price range
Bad$2.70–$17.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Bad83%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand