50
white colored pencils
Worth a lookShows low returns (0.8%), but a small market ($60K/yr) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Conversion
Great11.3%search→purchase rate — share of searches ending in a sale
Brand share
Good67%top-5 brand share — brands hold most of the demand
Review moat
Good1,136.64avg incumbent reviews — the moat a new listing must climb
Competition
Good50%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Price range
Okay$4.98–$18.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay$9.10avg listing price — sweet spot $15–$100
Growth
Bad-3.7%90-day search growth — must beat 0% to launch
Market size
Bad$60K$60K/yr · 58K searches