50
white clay
Worth a lookShows low returns (1.2%), but brand-locked demand (top 5 brands take 95% of clicks) keeps it on the watch list.
Returns
Great1.2%return rate — above 5% kills the launch gate
Conversion
Great10.0%search→purchase rate — share of searches ending in a sale
Market size
Great$1.1M$1.1M/yr · 731K searches
Avg price
Great$15.72avg listing price — sweet spot $15–$100
Price range
Good$6.88–$38.01cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+7.8%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad9,426.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad78%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand