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white chalk markers
Skip itPrices mostly outside the sweet spot ($3.83–$14.93) — this niche doesn't clear our bar today.
Conversion
Incredible17.3%search→purchase rate — share of searches ending in a sale
Returns
Great1.5%return rate — above 5% kills the launch gate
Market size
Good$384K$384K/yr · 253K searches
Growth
Okay+15.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad$8.77avg listing price — sweet spot $15–$100
Review moat
Bad6,786.56avg incumbent reviews — the moat a new listing must climb
Price range
Bad$3.83–$14.93cheapest to priciest tracked listing — scored on the share inside $15–$100