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Skip itSoft demand (-8.4% this quarter) — this niche doesn't clear our bar today.
Conversion
Incredible15.1%search→purchase rate — share of searches ending in a sale
Review moat
Great345.07avg incumbent reviews — the moat a new listing must climb
Returns
Great1.8%return rate — above 5% kills the launch gate
Avg price
Great$15.85avg listing price — sweet spot $15–$100
Price range
Good$6.93–$28.89cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay80%top-5 brand share — brands hold most of the demand
Competition
Okay66%top-5 click share — leaders hold, buyers still browse
Market size
Bad$95K$95K/yr · 40K searches
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-8.4%90-day search growth — must beat 0% to launch