52
wet strength tissue paper
Worth a lookShows low returns (0.9%), but a small market ($49K/yr) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great11.5%search→purchase rate — share of searches ending in a sale
Review moat
Great158.06avg incumbent reviews — the moat a new listing must climb
Avg price
Great$16.53avg listing price — sweet spot $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Price range
Good$7.91–$29.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Growth
Bad-0.1%90-day search growth — must beat 0% to launch
Competition
Bad70%top-5 click share — a locked-up shelf
Market size
Bad$49K$49K/yr · 26K searches
Signals Low Review Barrier