42
western patches
Skip itA small market ($36K/yr) — this niche doesn't clear our bar today.
Review moat
Great344.09avg incumbent reviews — the moat a new listing must climb
Price range
Good$5.80–$30.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Good2.5%return rate — above 5% kills the launch gate
Avg price
Good$13.20avg listing price — sweet spot $15–$100
Brand share
Good70%top-5 brand share — brands hold most of the demand
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Growth
Okay+8.2%90-day search growth — must beat 0% to launch
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Market size
Bad$36K$36K/yr · 200K searches